Jacob Roots
Friday, 15 April 2011
Tuesday, 12 April 2011
Fonts
I didn't feel that any fonts on the Macs we were working on matched the genre of our music and band , and of course the digipak and poster. I looked on a website called www.dafont.com. We found one called 'Spleen Machine' which perfectly fitted the look of our band and used it throughout the digipak, poster and advert. This is the font we used:


Tuesday, 15 February 2011
How did you use media technologies in the construction and research, planning and evaluate stages? (Music Video)
Software used:
Final cut pro
Other technologies:
Digital video camera, Digital still camera, facebook/ youtube.
I used Final cut pro to create my music video. I needed to take lots of footage so I had enough to piece together a music video with many different shots and cuts. I used the video camera to record at different locations such as Box Hill, London, East Wittering (coast), Sutton and Portsmouth (coast). I needed to film in these locations for many reasons, the main reason was for the journey that the video would portray. I used the video camera on the tripod, off the tripod, upside down, spinning... to get different interesting shot types and qualities.
I used many different effects, for example luma key, dazzle, chroma key, colour key, overdrive, bloom, spinning of the video itself, reversing of clips, speeding up of clips and resizing of different video clips. I also used a digital still camera and photoshop for the image of the spinnaker tower in Portsmouth. I also used a vinyl record, a turn table with a stylus to show the name of the band on a disk in pencil to make it look authentic as if it were a new, fresh copy of the music.
I used media technologies by looking on the internet for examples of existing music videos. I found a few good reference videos and studied them in the costumes the people wore, the locations and props. The main one was Around the world by Daft Punk which goes almost perfectly with the image of our band. For this I used youtube and also playtime to find songs and different artists like daft punk.
I planned the music video by using a shooting schedule and a storyboard and I feel that the music video matches up with the storyboard very well.
I used a digital video camera, a digital still camera, photoshop and final cut to create the music video, making sure the images and video were of high qulaity and cut smoothly and on the beat with the music.


I used youtube to put my music video up to get feedback to evaluate the work. I found out that my music video showed a good, strong image of the band and genre.
How did you use media technologies in the construction and research, planning and evaluate stages? (Ancillary Task)
Software used:
Photoshop
Other technologies:
Digital still camera, digital video camera and facebook.
Using photoshop I created an advert to promote and sell the artists and digipak and created a couple of digipak panels.
I was influenced by Daft Punk mainly as the image is of two faceless artists that wear full face helmets. We came up with a faceless DJ approach where the artists would be covered by the hoods and black glasses which goes as well with the music with the hidden DJ in clubs. I wanted my artists to have a very memorable image that sells them and most importantly, their music which is what they are all about.
I used media technologies by looking on the internet for examples of existing digipaks and posters, as well as looking at examples first hand. I used a digital camera and photoshop to create the poster and digipak, making everything flow smoothly and making sure the images were of high qulaity. I used facebook to put my ancillary tasks up to get feedback to evaluate the work.
In my research, I looked at many places for a suitable image that could relate to the dance genre and the faceless DJ image. I found that as you go on a journey through the music and the journey you go on when you are listening to a piece of dance music in a club where you cant see the DJ but go with the flow anyway, I felt that the coast would be a good place to get some images for the advert and poster as it shows the sea, which is what I normally think of when going on a journey and the colours of a sunset over a sea with the formation of the clouds can really match the colours which you get in clubs, especially with colours which relate to dance music which would be strong and vibrant.
For my advert poster, I took a picture of East Wittering looking out on the beach. I used photoshop to make the image more contrasting. I then inverted the colours and changed the hue so the sunset was still yellow and orange but kept the purple as it works with the dance genre and with parts of the music video. I then got my picture of the Spinnaker tower in Portsmouth and used glowing edges to match that of sharp lines and lasers in a club, which I then desaturated it to make it black and white. I made the hair logo to go on top of all parts of our ancillary task by getting a picture of us (the band) and cutting the hair out, making it a vector and grouping them together to make one logo. I used the font 'Spleen machine' for the overall font for our band as it matched the genre and the image of dance perfectly. I used some paint effects behind the text to make it blend better with the background and to finalize the whole piece.
I used the media technologies: photoshop and a digital still camera to produce this piece of work for our band.

I used the media technologies: photoshop, final cut, digital video camera to produce this piece of work.


I put these images on facebook to get feedback on parts that are good and bad about them and found out that most of the comments were positive.
What have you learned from you audience feedback? (Music Video)
I have learned that from my feedback, my music video shows a strong image of the band and has many good effects that match that of the image of our genre. I have also learned that the use of the lava lamps as a background throughout worked very well. I put my video on facebook and the comments i got were all positive.
What have you learned from you audience feedback? (Ancillary task)

How effective is the combination of your main product and ancillary task?
The image of our band was important. We wore dark clothes throughout the digipak, poster and music video (most of the video) and dark glasses to create a memorable image of the band and adding to the image of the genre of dance music. I think they are both very effective in the way that they bring this image of the artists as faceless and that you go along with it (just like in clubs- you just go along with the music). I think that the ancillary task perfectly resembles what the music video and band are about. It shows a journey through different areas, much like the journey through the different sections of the music:







We wanted a combination of areas that would resemble a journey. Therefore, we chose Box Hill, East Wittering, Portsmouth etc to film the pieces of footage and take the pictures for our music video, digipak and my advert poster. We also needed to make sure that the areas in which we took photographs and filmed were suitable to put good effects on and that the effects could represent lights and the atmosphere in clubs and of the music itself. We filmed and took photos in the same areas so the ancillary task could match the music video and so parts of the ancillary task could highlight points in the music video.
In the identity of the artists, throughout the music video and the ancillary tasks the artists remain faceless and hidden. I thought that hiding their identity through most of the video and all of the ancillary tasks would keep the audience glued to the final product which was the video, until a long way in where the hidden identity becomes an identity that the audience can relate to (teenagers in casual clothing).


The combination of the ancillary task and the music video was important as the identity of the artists remain hidden until the middle of the music video, while the image of them is clear throughout. This combines a strong image (hoods and glasses) with the relation to the target audience, in the video, of normal teenagers.
The main product and ancillary tasks go perfectly together as the image of the artists is the same, the locations match up and they all work with the genre of dance/ club music.
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