Analysing the Caesars: Jerk It Out

1: Jerk It Out, by the Caesars
2: This was in the album Love For The Streets
3:
4: The song is about having fun and being happy with everything and nothing can make you go into a low
5: The content of this video is people on stage, performing, it shows them in a car, it is a very simple video with a couple of location switches

6: The video has no plot, only a car moving through different locations possibly showing them getting to the different places where they are performing

7: This is a performance video
8: There is lack of connection between thelyrics of the song and the video as nothing acts out the lyrics, the shots of when they are in the car may possibly show some relevance to the lyrics
9: The target audience for this video would be teenagers up to people in their late twenties. Both genders and more or less all ethnicities
10: We meet the band in the video along with people around them, dancing

11: The video has different locations, outside, inside in a car, on a road

12: There is a very happy atmosphere in this video

13: What draws my attention to the video the most is the music, the different shots used (like the ones on the car) and the atmosphere that comes through
14: The video portrais a good, fun identity to the band and it shows that they are popular
15: The combination of lyrics, music and video work quite well together as it shows people enjoying themselves and it is overall happy