Conventions of a music video

The conventions of music videos are:

-Quick cuts to next shots

-Actions of people correspond to the beat of the music

-Cuts correspond to the beat of the music

-Longshots of the group performing/ dancing

-Cuts to the band/ artist playing for authenticity

-Lip synching, again for authenticity

-Close ups of artists

-Some exaggerated imagery

-Shows a concept

-Uses montage editing (opposite to continuity editing)

-Concert footage

-Eye contact between the artist and the audience

-Will suit the genre

-Will refer to the lyrics

-Moving camera

-Makes it clear if it is a group of a solo artist

-Approximately 3-4 minutes long

-Narrative -representation of lyrics through emotions and feelings rather than telling a story (Binary Oppositions)